MERCURIAL∞

Template library

Find the template that answers your current question, then build your own in a guided workshop.

You have 2 template(s) left without an account.

Customer hypothesis 1

Their problem

Customer hypothesis 2

Their problem

Customer hypothesis 3

Their problem

How to verify

Priority hypothesis

01 · Understand25 min

Explore other customers

Your solution can serve several customers — but rarely for the same problem. Write three customer hypotheses, each one's problem, and pick the one to test first.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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Priority segment

Trigger

Situation

Job to be done

Pains

Expected gains

Current alternatives

01 · Understand20 min

Target customer & real need

Stop selling to “everyone”. Isolate one priority customer, their situation and what makes them buy now.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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For whom

Problem solved

Concrete offer

Main benefit

Proof

Difference

Price

02 · Design25 min

Value proposition

State on one page why your priority customer should choose you, with proof and price.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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Customer segments

Value proposition

Channels

Customer relationship

Revenue streams

Key resources

Key activities

Key partners

Cost structure

02 · Design40 min

Business model architecture

The nine building blocks of your model on one page, to see where value is created — and lost.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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1. Discovery

2. Consideration

3. Decision

4. Use

5. Referral

Friction points

Moment of truth

02 · Design30 min

Customer journey

Follow your customer from discovery to referral, and spot where they drop off.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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Shared mission

Access to customers

Complementarity

Referral & credibility

Public & institutional players

Ally #1

Value created together

03 · Partner30 min

Strategic partnership map

Spot who already reaches your customers, who complements you and who can vouch for you — then pick your first ally.

B2C · B2B · B2B2C · Public

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Ally

Common goal

Who does what

Each party's commitments

Governance

Pilot project

Ground rules

03 · Partner25 min

Alliance charter

Prepare your first meeting with your ally: common goal, roles, commitments, pilot project and ground rules.

B2C · B2B · B2B2C · Public

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Awareness

Interest

Conversion

Activation

Retention

Referral

04 · Acquire30 min

Acquisition funnel

Six stages, one action and one figure each: finally see where your acquisition leaks.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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Main channel

Channels to test

Ruled-out channels

Monthly budget

Weekly time

Max acquisition cost

04 · Acquire20 min

Channel map

One main channel, two to test, the rest ruled out. And a budget to match.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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Target buyers

Recurring needs

Monitoring

Award criteria

Ready-made bid file

Consortia & co-contracting

Bid target

04 · Acquire35 min

Winning public contracts

Buyers, recurring needs, monitoring, award criteria, ready-made bid file and consortia: a strategy to bid and win.

Public sector focus ∞ Includes an alliance lead

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Hypothesis

Test

Metric

Success criterion

Duration & budget

Prepared decision

05 · Steer15 min

Experiment card

Turn a hunch into a measured test, with the decision prepared before the result comes in.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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90-day target

Month 1

Month 2

Month 3

Resources

Risks & responses

05 · Steer30 min

90-day acquisition plan

A numeric target, three months broken into deliverables, committed resources and anticipated risks.

B2C · B2B · B2B2C · Public ∞ Includes an alliance lead

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